Digesto + Uberflip + Marketo = Uber Exposure!

Personalized Account-Based Marketing

Personalization has become the key to success for marketing strategy in recent years. Uberflip is an easy way to consolidate and simplify your approach to personalized ABM. It acts first as a content library, where blog posts, editorials, videos, podcasts, and slideshows all live in the same place and are easily accessible.

Your content can be tagged and sorted based on whatever criteria or classification you want. Each piece of content could be targeted to particular markets, industries, or buyer personas, allowing you to create personalized experiences at scale. The content stream, CTAs, branding, messages, and even banners can all be tailored thanks to Uberflip’s Stream Templates, Smart Filters, and Extensions.

How Digesto Helps ABM

If you are targeting accounts in this way, your team can direct its accounts to personalized, tailored streams, which is fantastic. But once they visit it, that’s it. With Digesto, people can subscribe to receive any new content that you put into that personalized stream moving forward. Digesto is the missing link that helps you to have your prospects get notification for each new piece of content added. It will automatically take any new content posted in a given stream and send out an email via your Marketo instance to that stream’s subscribers.

Sales Enablement: One-to-One Custom Experiences

Marketers aren’t the only ones who benefit from customized content. Prospect-specific customization has lead to a new level of Sales Enablement. Like with ABM, a Sales Stream is made up of content from your content library, still tagged and tracked the same way.

But where regular Stream Templates are designed for scaled personalization, Sales Streams are unique for each prospect. You still choose content and branding, but you can also include a personal headshot or message. This level of personalized treatment helps build close relationships with your prospects and members of your sales team, and each interaction and their effects can be tracked easily.

How Digesto Helps Sales

Once again, with Digesto, it gives you the ability to automatically notify subscribers to a given stream when there’s new content added to these streams. You can add an offer to subscribe in the stream itself, and the CTA goes right through Marketo, enabling your leads and prospects to keep on top of the content they are interested in, while you can track everything in one place in Marketo.

Casting the Net

As we’ve seen with ABM and Sales Enablement, once your stream is created, you still have to get it out there. That’s why Uberflip has integrated with Marketo and Digesto. The process is simple:

1. After you’ve created your stream on Uberflip, you copy its RSS link

2. Next, build your Digest in Digesto

3. Sync it with your Marketo instance

From that point on, each time you update your stream(s), Uberflip, Digesto, and Marketo team up to get your message out to your prospects, clients, and subscribers—automatically. Just like your streams themselves, you also have the ability to customize your integrated templates in a few simple steps.

Technology advances to make things simple, but then it gets complicated. But now, with the seamless integration offered by Digesto, Marketo, and Uberflip, life for marketers, sales reps, and mass emailers just got a whole lot simpler.