DiscoveryOrg’s marketing team was looking to automate and update their blog subscription messaging while keeping it on brand, all while integrating their subscriber management capabilities with website analytics and tracking their Marketo instance. Shortly after implementing Digesto and using its Smart Scheduler, they had everything in place and ready to go, along with all their metrics closely monitored in Marketo.
“I haven’t even opened Digesto since I started using it. That’s how great it is. Everything works as expected.”
– Franklin Bear, Marketing Operations Manager, DiscoverOrg
IREI’s marketing team was looking to unify their 7 RSS feeds from FeedBurner into one tool and gain insight into their subscriber activities, while having full control over the layout and branding of their emails. Within 10 days after contacting Perkuto about Digesto, they had the app installed, subscription center built, templates created, and went live with their new RSS-to-Email solution.