Back in 2013, Digesto was the first and only blog subscription solution available on the Marketo LaunchPoint marketplace. Being the remarkable solution it is, it didn’t take too long before others tried to copy it! But that’s ok, we like being challenged and competition helps push us to improve.
In this article, we’ll outline some differences between Digesto and the alternative mimicking Digesto currently on the market.
Whereas our competitor’s product will cost you over $125 per month, Digesto starts at only $49 plus $29 per email send. This means you’ll be saving quite a few dollars on your monthly blog updates. You’ll also save big time if you only send one or two emails per month.
Of course, should you want to send weekly or daily update emails, our other plans offer unlimited email sends at a standard monthly price, along with an increased number of feeds/Digests. The competition will limit you to a certain number of emails per month. We won’t!
Digesto is simple and easy to set up. Especially if you pick one of our ready-to-use, Marketo-friendly customizable templates included at no extra charge. You can be up and running in as little as 15 minutes!
Everyone on our team is an MCE (Marketo Certified Expert), and our customer support is second to none. With instant chat during business hours, over 95 percent of our email replies coming within one hour and a SLA of 24 hours at the absolute latest (regardless of your subscription level) you get the gold standard for customer support with Digesto!
We’ve had multiple customers tell us they chose to make the switch specifically because of the inadequate response time or were unable to receive the help they needed to do what they were trying to achieve with their blog subscription program.
Looking beyond the RSS-to-Email Send Program itself, Digesto is a proud member of the Perkuto family, a team packed with Marketo Experts, Solutions Architects and Champions ready to assist with any other marketing automation challenges you may have. Where the alternative might leave you on your own to do some of the work required to put an end-to-end blog subscription together (i.e. Subscription Forms, Preference Management, etc.), our staff is always available to help with any other marketing operations needs you may have. We understand your time is precious and we want to help!
While the competition’s product integrates with Eloqua, Pardot, Hubspot, and others, Digesto was purpose-built for Marketo and Marketo only – it does not integrate with any other marketing automation platform. We are Marketo experts and singularly focused on providing best-in-class Marketo solutions.
Regardless of your subscription level with Digesto, you get access to these unique features:
With Digesto you can use an existing template. No need to redesign or migrate anything.
Help your reader share your content directly from your blog email by using our built-in social sharing icons.
Configure your UTM parameters and Digesto will take care of encoding all links passed in your email (we wish Marketo had that option too!)
Digesto works with any RSS or Atom feed from any CMS including WordPress, Joomla, Drupal, and even custom CMS. No plugin required.
For an optimal mobile performance, images from you feed will be resized and adapted to optimize mobile experience. No other app out there offers this level of control.
Using Tokens to update Marketo with feed content opens up the ability for advanced personalization capabilities where each subscriber can be delivered a personalized newsletter that only shows the articles from categories or authors that match their interests. You can do this and completely automate the process for set-it-and-forget-it personalization success with Digesto 1-to-1 Personalization.
Tracking performance is essential to any marketing initiative and Marketo requires a fresh email every time to avoid skewing email statistics. Unlike the Digesto alternative, which sends the same email in the same program repeatedly (edit: the alternative is following our lead and like Digesto, now also sends out a new email with each send), Digesto starts from a fresh program and email with every send, even when running on an automated schedule, in order to allow you to track your performance accurately.
Ultimately either product will work to automate your blog feed to Marketo emails for your subscribers. We believe that as the original solution backed by Marketo experts and the only product that focuses solely on Marketo, with our superior customer service, advanced features like personalized content uniquely available to Digesto and at a price point that works out best for most use cases, Digesto is the way to go.
Book a personalized demo, get started with the free trial, or join our Five Day Blog-to-Marketo-Email Challenge to see how it works and how we can help get your blog subscription program up and running today!